It used to be that students who dropped out were considered lazy and unmotivated. Some students were actually pushed out and encouraged to leave, as if this solves the problem! While teachers blame kids for dropping out, kids blame an educational system "gone bad." Dropping out is no longer viewed as solely a student problem, but rather a problem with the system. The answer is to strengthen schools, students, and communities. Fixing schools is no easy feat, but one model--the 3 Rs--can help do this. It used to be the 3 Rs stood for reading, 'riting, and 'rithmatic, but in dropout prevention lingo they stand for rigor, relevance, and relationships. It is by adding rigor to coursework, relevance to the curriculum, and building relationships with students that schools prevent dropout. The media specialist has a role in each of the 3 Rs. In this article, the author discusses the role of media specialists in dropout prevention and presents some ideas media specialists can use to put the media program front and center in their school's dropout prevention efforts. (Contains 10 resources and 3 online resources.)