Enrollment management is a process critical to most small private universities that rely on tuition for a significant portion of their operating budgets. Often these universities rely on outside consultants to help them in performing this important process. This case study describes how university assets were used to create an interactive interface for the enrollment management process that allowed the process to be brought in-house. This, in turn, led to dramatic improvements in both operational performance and the achievement of strategic admission objectives. (Contains 5 tables, 4 figures and 3 footnotes.)