ERIC Number: EJ756036
Record Type: Journal
Publication Date: 2005
Pages: 7
Abstractor: Author
ISBN: N/A
ISSN: ISSN-1059-9053
EISSN: N/A
Available Date: N/A
"Anybody's Dream": A Decision Case of Marketing Alternative Crops
Simmons, Steve; Dincesen, Anita; Murray, Helene; Dunrud, Tammy; Buhr, Brian; Angle, Catherine
Journal of Natural Resources and Life Sciences Education, v34 p29-35 2005
Decision cases have been used in the USA for both classroom and extension education within agriculture and natural resources. Use of cases has sometimes been limited by the extensive amount of time that may be required to assign and analyze conventional, text-based cases. Availability of video decision cases, which are visual and do not necessarily require reading, could foster the use of cases on "short notice" for diverse education audiences. Although "video-enhanced" cases exist, these rely on appreciable amounts of reading and can still be time-consuming to use. "Anybody's Dream" is an entirely video-formatted decision case that considers an agricultural situation and is suitable for extension, classroom, and experiential education learners. The case presents the story of a group of farmers in central Minnesota as they attempted to diversify their cropping systems by producing buckwheat ("Fagopyrum sagittatum" Gilib). One of the challenges these farmers faced was a need to resolve questions about how to best organize for processing, storing, and marketing their buckwheat crops. The case was developed using a "documentary" format and includes interview segments with representative farmers from the Buckwheat Growers Association. These farmers describe their perspectives on the challenges they faced in producing and marketing an alternative and uncommon crop. This article describes the "Anybody's Dream" video and considers how it can be used for classroom and extension learning situations. The article further offers perspectives on the process of developing a video case. (Contains 1 footnote.)
Descriptors: Natural Resources, Marketing, Experiential Learning, Extension Education, Agricultural Education, Audiovisual Instruction, Critical Viewing, Case Method (Teaching Technique), Documentaries, Guidance Programs, Program Descriptions
American Society of Agronomy. 677 South Segoe Road, Madison, WI 53711. Tel: 608-273-8080; Fax: 608-273-2021; Web site: http://www.jnrlse.org/
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Minnesota
Grant or Contract Numbers: N/A
Author Affiliations: N/A