In this article, the author features the America's Choice School Design, a school improvement program that has enlisted 547 schools in 16 states in its brand of comprehensive reform, and describes the program's move to loosen its nonprofit moorings and change to a for-profit company. The purpose of the move to for-profit status is to raise capital and attract talent that will fuel plans for development and growth. Like other nonprofit initiatives involved in comprehensive school reform, America's Choice no longer can attract the large sums of money that foundations and the federal government once lavished on it for research and development. Instead it sees its future tied to the delivery of services to help schools improve, a demand stoked by the federal No Child Left Behind Act that other school reform programs are also experiencing.