Content analysis scales apply rigorous measurement to verbal communications and make possible the quantification of text in counseling research. The limitations of the Origin and Pawn Scales (M. T. Westbrook & L. L. Viney, 1980), the Positive Affect Scale (M. T. Westbrook, 1976), the Content Analysis Scales of Psychosocial Maturity (CASPM; L. L. Viney & A. M. Tych, 1985), and the Cognitive Anxiety Scale (L. L. Viney & M. T. Westbrook, 1976 are here described, as are their conceptual underpinnings, the psychometrics of their scores, and examples of their use in counseling research.