Open and distance learning is experiencing rapid growth throughout the world. China in particular is undergoing a massive expansion of its distance EFL programmes. This global phenomenon challenges all those involved in delivering distance learning materials to examine current practice and the assumptions and expectations that underlie it, with particular regard to the factors influencing approaches to learning, not least the extent of the effect of differing cultural backgrounds. The cross-cultural study which forms the subject of this paper investigates foreign language students in two very different open and distance learning cultures, The Open University, United Kingdom and the Shantou Radio and TV University, China. It seeks to investigate different attitudes to the distance teaching of languages as spelt out in the two groups' answers to questions relating to beliefs, difficulties and learning strategies. (Contains 5 tables and 1 figure.)