Construction of scientific knowledge can be seen as a struggle over who should define the terms and conditions of legitimate fields of research. Sociologists of scientific knowledge (SSK) have pointed to the importance of analysing scientific knowledge in the same way as other types of knowledge. This idea guides the present paper on Danish research in agriculture and rural areas. Based on an ethnographic study of researchers involved in rural studies, we take stock of the agri-rural research community in Denmark and reflect upon the how and why "fashions" in Danish rural studies differ from "fashions" in rural studies in the UK. In the analysis, we show how a research community construct and reconstruct itself in relation to what is perceived as legitimate fields of research. Finally, the paper gives insight into the research world of those doing research outside the UK and adds to the discussion of "putting philosophies of geography into practice" that is on-going in British geography.