The author of this article looks back at television advertising from the last 50 years. He observes the position of women in American society as creatures who served at men's pleasure and for men's pleasure. When future anthropologists examine today's television advertising, one significant change they will note is that the culture is more racially integrated today than 50 years ago: People of various colors routinely appear in TV ads. They will also conclude that the lot of women improved considerably between 1950 and the end of the century. The feminists 40 years ago did a vital service. They helped free women from a crippling stereotype. The author is waiting for the masculists, a critical mass of men who are fed up with the image of boy/men shoved through commercials (and never more so than during Super Bowl season). Some would have character education promoted in the schools. This is as good a place as any to start.