The author of this article discusses the needs of developmental Latino/Latina students. As a white, middle-aged, female developmental educator, she is aware of the cultural differences. She has tried telling herself that when teaching developmental English, what matters is her knowledge of English composition. Good organization, solid development, and accurate mechanics do not change, regardless of the race, culture, or home language of her students. Leaders in developmental education have concurred that multiculturalism must become part of the curriculum of developmental education. For a growing number of developmental educators, that multicultural curriculum must meet the needs of Latino students. She stresses that those of them who teach developmental students must understand that they have to do more than teach content material if they want their students to be successful. Their good intentions and heartfelt desire for students to succeed are insufficient in the face of the number of their students who are not graduating from their institutions. If they are serious about retaining Latino developmental students, then they must train developmental educators in strategies that allow them to celebrate, endorse, respect, and internalize that which is specific to Latino populations.