This study focuses on the case of The Heritage Academy (THA), a predominantly white charter school in rural North Carolina. Through a critical race analysis, this article suggests that predominantly white charter schools like THA benefit from colorblind educational policies in a whitestream and white supremacist society. Specifically, this case study focuses on how white community activism around the creation of THA strengthened a community school identity discourse founded on the principles of whiteness as property. Because of the privilege of whiteness, predominantly white and middle-class charter schools like THA may have greater access to economic and symbolic resources that ensure their success. This article raises questions about the use of school choice rhetoric as a raceless metaphor in the charter school movement that may result in race-based inequality, separation and segregation. (Contains 11 notes.)