Recent surveys have indicated that the most difficult task for entrepreneurial structures is the selection and training of staffers whose qualities are in keeping with the realities of Russia. Contributing to this difficulty, according to this author, is the fact that the traditional forms and methods of training in colleges and universities are not only failing to foster but are in many ways inhibiting the development of the abilities that young people already had when they enrolled. Hence, the problem of searching for up-to-date forms of organizing the teaching and learning process in higher educational institutions takes on special urgency. In this paper, the author defines the basic qualities that are essential for entrepreneurial activity and presents proposals to revise the basic teaching process and the activities of college and university instructors.