In May 1994, the first website for the School of Education at Indiana University Bloomington (IUB) was launched. At that time, the home page had two links: (1) The Instructional Systems Technology Department; and (2) The IUB home page. A decade later, the site now consists of more than 6,000 web pages, and has received more than 41.5 million page views in the last three years - approximately 38,000 page views per day. The website is highly ranked in Google searches. This article discusses how the creators of this website have made this kind of progress in the past decade, with a relatively small expenditure of resources. (Contains 3 figures.)