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ERIC Number: EJ737031
Record Type: Journal
Publication Date: 2005
Pages: 5
Abstractor: Author
ISBN: N/A
ISSN: ISSN-1082-1651
EISSN: N/A
Available Date: N/A
Encouraging Learning of Industry Technology: A Merchandising Example
Reilly, Andrew; Huss, Megan; Stoel, Leslie
Journal of Family and Consumer Sciences, v97 n4 p36-40 2005
The application of the technology acceptance model to a merchandising course teaching industry software was evaluated. Based on technology acceptance research, industry software was presented emphasizing ease-of-use and usefulness. The final course project gave students a quasi real-life experience of combining merchandising skills with the software. Responding students were satisfied with the software and the project itself. A regression analysis revealed that satisfaction with the software predicted satisfaction with the project. (Contains 6 tables.)
American Association of Family and Consumer Sciences, 400 North Columbus Street, Suite 202, Alexandria, VA 22314. Tel: 703-706-4600.
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A