In this paper we define and explain idea technologies, illustrate how they operate in learning environments, then present and explore the pedagogical advantages of using our three-tiered, idea technology classification system. We believe it will serve as an introductory primer, or conceptual framework, for university professors, educational technologists, teacher educators, and university administrators. Like any sound grammar, we believe our conceptual framework not only provides structure, economy, and flexibility, but also possesses the added benefit of never "crashing" as it improves teaching and learning.