Universities increasingly adopt innovative teaching models, which focus on the development of skills instead of the reproduction of knowledge. These new teaching models emphasise the importance of knowledge application and the development of competencies. Yet, using these teaching methods usually implies a high assessment burden for lecturers. Educational institutions are on the look-out for ways of offering competency-oriented teaching materials to students and keeping the assessment burden for lecturers down at the same time. This article gives a practical illustration of a marketing course developed by the Faculty of Management Sciences of the Open University of The Netherlands. This course shows a successful way in which both aims can be achieved simultaneously. (Contains 2 footnotes, 2 figures, and 2 tables.)