Many women, even as they embrace feminist principles, are loath to be labeled "feminists." This study presents a measure of feminist identity that accounts for beliefs and behaviors of self-identified feminists and nonfeminists, and for a third group, egalitarians, who endorse liberal feminist beliefs but reject the feminist label. In a sample of 272 college-educated women, a MANOVA showed egalitarians had levels of feminist consciousness between nonfeminists and feminists. Egalitarians did not differ from nonfeminists on favorable conditions for feminist identity or on feminist activism, but both groups scored lower on these measures than feminists. In a hierarchical multiple regression, feminist identity was a significant predictor of feminist activism, above and beyond favorable conditions and barriers. The importance of self-labeling for invisible and stigmatized social identities is discussed.