This article is a retrospective look at how the folks in business schools look at the case method for they have been at this business a long time and have produced beaucoup cases. The author features the books by the Canadian authors on case study teaching in business. The case method described by the authors is a discussion-based learning methodology that enables participants, through the use of cases, to learn by doing and by teaching others. The author argues that the essence of the case study approach is that it uses a story line to engage the student.