This reaction article extends the research and practice recommendations for online counseling from the Major Contribution to the November 2005 issue of "The Counseling Psychologist" by prioritizing research and practice in online psychoeducation, self-help, and mutual help. Research suggests that tens of millions of Americans use the Internet for psychoeducation, self-help, and support and that this number far exceeds those who would use the Internet for one-on-one counseling. The purpose of this reaction is to advocate and prioritize a research and practice agenda that will reach the tens of millions of Americans and millions more abroad who are already seeking online mental health information, self-help, and mutual help for mental health problems.