This article describes the library media program at John Glenn Elementary School (San Antonio, Texas). The program's goal was to increase student involvement in the teaching/learning process through a library media program that would generate excitement, intensity, and commitment. The three strategies they employed to achieve this goal were: (1) large-group rallies to excite interest and foster determination; (2) small-group instruction for promoting intense involvement; and (3) schoolwide celebration for fostering commitment and generating lifelong learning.