Wedding Celebrations as Conspicuous Consumption: Signaling Social Status in Rural India.

Bloch, Francis; Rao, Vijayandra; Desai, Sonalde

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Peer reviewed

ERIC Number: EJ717450

Record Type: Journal

Publication Date: 2004-Jun-22

Pages: 21

Abstractor: Author

ISBN: N/A

ISSN: ISSN-0022-166X

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Wedding Celebrations as Conspicuous Consumption: Signaling Social Status in Rural India

Bloch, Francis; Rao, Vijayandra; Desai, Sonalde

Journal of Human Resources, v39 n3 p675 Sum 2004

The determinants of expenditures on wedding celebrations by rural Indian families are examined. A status signaling model of wedding celebrations is developed where the size of the celebration signals the quality of the new groom's family and the enhanced social status of the bride's family.

Descriptors: Foreign Countries, Social Status, Ceremonies, Marriage, Family (Sociological Unit), Rural Population, Expenditures, Indians

University of Wisconsin Press, Journals Division, 1930 Monroe St., Madison, WI 53711-2059. Web site: http://www.ssc.wisc.edu/jhr/home.html.

Publication Type: Journal Articles; Reports - Evaluative

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: India

Grant or Contract Numbers: N/A

Author Affiliations: N/A