Innovations from Google[TM] and Amazon[R] are clear wake-up calls that as a profession and an industry things need to be done differently. Automation vendors and librarians must work together to ensure that the profession is positioned to take advantage of changing culture and technology to assume a rightful place at the table where rich and diverse information resources will serve global users. To do so, library systems must no longer solely deal with the internal flows of cataloging, circulation, acquisitions, serials, and OPACs but rather must be compatible with other internal systems and, more important, external systems. As with any major change, there are two fundamentally different possible reactions: try and deny or delay the development, or take this opportunity and use it to redefine the role of the library in its community of users. This articled discusses how libraries and vendors can work together to offer the best information for consumers.