Pure energy: that is one way to describe Veronda Pitchford, the assistant director of Chicago's Metropolitan Library System (MLS). And she uses that energy to transform the profession one recruit, one project, one library supporter at a time. At work, she is involved with recruitment and taps her public relations B.A. to help member libraries market themselves inside and outside their organizations. She also works to coordinate Illinois Library Advocacy Day and leads training on how to "educate" legislators. This article summarizes the accomplishments of Veronda Pitchford, Metropolitan Library System in Chicago.