It's not that boys can not read, they just do not read. Study after study reveals that boys read less than girls. And according to the U.S. Department of Education, school-age boys tend to read a grade and a half lower than girls. How can librarians get guys to turn the page? For starters, they need to move beyond their traditional "here is a book you are going to love" approach. That strategy may work fine with some kids, but it is a tough sell to most boys. Boys read comic books, baseball cards, and cereal boxes. They are less likely to read books; and when they do, they often do not read the ones we want them to. There are many reasons for this, but the biggest one relates to role models. Boys identify with the men in their lives, and males, in general, do not read as many books as women. Developmentally, boys view the world as a place filled with rules and tools, and their job is to understand how it works in order to get things done. Newspapers, helpful how-to manuals, and other brief, informative texts address this need admirably. But they do not provide boys with the sustained, language-rich reading experiences they need to become mature readers. This article offers helpful suggestions for providing the the ideal reading environment for boys, tailoring reading programs to the things that boys like to do, and enhancing boys cognitive abilities, as well as five titles of recent boy friendly books.