Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming.

Warren, Rebecca; Hayes, Sherman; Gunter, Donna

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Peer reviewed

ERIC Number: EJ671729

Record Type: CIJE

Publication Date: 2001

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0734-3310

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Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming.

Warren, Rebecca; Hayes, Sherman; Gunter, Donna

Research Strategies, v18 n3 p171-80 2001

Describes a two-part segmentation technique applied to an instruction program for an academic library during a strategic planning process. Discusses a brainstorming technique used to create a list of existing and potential audiences, and then describes a follow-up review session that evaluated the past years' efforts. (Author/LRW)

Descriptors: Academic Libraries, Audience Analysis, Brainstorming, Evaluation Methods, Higher Education, Instructional Design, Library Instruction, Library Planning, Strategic Planning

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A