Strategic Marketing of Further and Higher Educational Institutions: Partnership Arrangements and Centres of Entrepreneurship.

Trim, Peter R. J.

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Peer reviewed

ERIC Number: EJ668233

Record Type: CIJE

Publication Date: 2003

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0951-354X

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Strategic Marketing of Further and Higher Educational Institutions: Partnership Arrangements and Centres of Entrepreneurship.

Trim, Peter R. J.

International Journal of Educational Management, v17 n2-3 p59-70 2003

This paper describes centers of entrepreneurship, which higher education academics and administrators can establish to facilitate the development of partnership arrangements. The centers can be viewed as catalysts for developing new products and services which can be turned into marketable products and services, leading to increased opportunities for income generation. (EV)

Descriptors: Entrepreneurship, Higher Education, Partnerships in Education, Research and Development, School Business Relationship

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A