Discusses two major contributions of Liben and Bigler's work: (1) introduction of new measures of sex typing; and (2) the proposal that there are two plausible ways in which gender attitudes and sex typing of self might be related. Considers the importance of context on gender salience for information processing. Asserts that Liben and Bigler's theoretical propositions have implications for the study of developmental connections between attitudes and behavior. (KB)