
ERIC Number: EJ659076
Record Type: CIJE
Publication Date: 2002
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0021-9436
EISSN: N/A
Available Date: N/A
Assessing Business Proposals: Genre Conventions and Audience Response in Document Design.
Lagerwerf, Luuk; Bossers, Ellis
Journal of Business Communication, v39 n4 p437-60 Oct 2002
Presents two studies in which several genre conventions were tested on professional readers to verify the usefulness of applying genre conventions to business proposals. Indicates that applying genre conventions to document structure improved the readers' selection of information. Reveals that readers disapproved of persuasive style shifts, while opinions differed with respect to shifts from impersonal to personal styles. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A