
ERIC Number: EJ657808
Record Type: CIJE
Publication Date: 2002
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Abstractor: N/A
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Using Focus Group Interviews.
Subramony, Deepak Prem; Lindsay, Nathan; Middlebrook, Rebecca H.; Fosse, Chuck
Performance Improvement, v41 n8 p38-45 Sep 2002
Examines focus groups from a performance technology perspective, describes the focus group process, and discusses uses and misuses. Suggests that due to the depth and accuracy of insights revealed, focus groups have potential to aid performance technologists in their analyses of performance deficiencies as well as their formative and summative evaluations of performance interventions. (Author/LRW)
Descriptors: Focus Groups, Formative Evaluation, Interviews, Performance Technology, Summative Evaluation
Publication Type: Journal Articles; Reports - Descriptive
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Language: English
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