Peer reviewedERIC Number: EJ650340
Record Type: CIJE
Publication Date: 2002
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0360-3989
EISSN: N/A
Available Date: N/A
The Persuasive Effects of Metaphor: A Meta-Analysis.
Sopory, Pradeep; Dillard, James Price
Human Communication Research, v28 n3 p382-419 Jul 2002
Presents a review and meta-analytic summary of existing studies of metaphor's persuasive effects. Indicates that metaphor appears to exert a small effect on perceptions of source dynamism, but shows no demonstrable impact on competence or character. Concludes that the superior organization explanation of metaphor's persuasive impact was most supported by the results. (SG)
Descriptors: Attitudes, Communication Research, Credibility, Higher Education, Meta Analysis, Metaphors, Persuasive Discourse
Publication Type: Information Analyses; Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
