The Business Cafe Project: Viewing to Browsing?.

Salmon, Gilly

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Peer reviewed

ERIC Number: EJ623603

Record Type: Journal

Publication Date: 2001

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0007-1013

EISSN: N/A

Available Date: N/A

The Business Cafe Project: Viewing to Browsing?

Salmon, Gilly

British Journal of Educational Technology, v32 n1 p91-104 Jan 2001

Describes and discusses critically a unique experiment called The Business Cafe that used a combination of broadcast television and an interactive Web site to reach people interested in business and management. Outlines the nine broadcasts, which were collaborations between the Open University (United Kingdom) and the BBC (British Broadcasting Corporation). (Author/LRW)

Descriptors: Broadcast Television, Business Administration Education, Distance Education, Foreign Countries, Open Universities, Partnerships in Education, School Business Relationship

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A