Business and Marketing Education Programs in Georgia: Focus Groups Examine Issues for Program Reform.

Womble, Myra J.; Adams, J. Elaine; Stitt-Gohdes, Wanda L.

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Peer reviewed

ERIC Number: EJ617333

Record Type: Journal

Publication Date: 2000

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0011-8052

EISSN: N/A

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Business and Marketing Education Programs in Georgia: Focus Groups Examine Issues for Program Reform.

Womble, Myra J.; Adams, J. Elaine; Stitt-Gohdes, Wanda L.

Delta Pi Epsilon Journal, v42 n1 p38-57 Win 2000

Focus groups with 25 business and 18 marketing teachers and 6 business/industry representatives elicited the following opinions: the primary purpose of business/marketing education is work force preparation; dedicated faculty and administrative support are ideal features; a strong voice for vocational education is needed; and important skill areas are technology, communication, and customer relations. (Contains 45 references.) (SK)

Descriptors: Business Education, Educational Change, Focus Groups, Marketing, Program Effectiveness, Secondary Education

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Georgia

Grant or Contract Numbers: N/A

Author Affiliations: N/A