Computer-Mediated Focus Groups.

Walston, Jill T.; Lissitz, Robert W.

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Peer reviewed

ERIC Number: EJ617268

Record Type: CIJE

Publication Date: 2000

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0193-841X

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Computer-Mediated Focus Groups.

Walston, Jill T.; Lissitz, Robert W.

Evaluation Review, v24 n5 p457-83 Oct 2000

Studied the feasibility and effectiveness of computer-mediated (CM) focus groups. Comparisons of 3 CM focus groups, with 8, 9, and 20 undergraduate participants and 2 face-to-face focus groups (7 and 8 undergraduates) shows that the CM environment may lessen participants' concerns about what the moderator thinks of them and reduce withholding embarrassing information. (SLD)

Descriptors: Computer Mediated Communication, Focus Groups, Higher Education, Student Attitudes, Undergraduate Students

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A