Rhetorical Moves in Chinese Sales Genres, 1949 to the Present.

Zhu, Yunxia

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Peer reviewed

ERIC Number: EJ612778

Record Type: Journal

Publication Date: 2000

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0021-9436

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Rhetorical Moves in Chinese Sales Genres, 1949 to the Present.

Zhu, Yunxia

Journal of Business Communication, v37 n2 p156-72 Apr 2000

Examines the development of sales genres in mainland China in the pre-reform period (1949-78) and the reform period (1978 to the present). Discusses how all the sales genres are related to the three larger genres in Chinese written discourse: the superior writing to the subordinate, the subordinate writing to the superior, and equals writing to each other. (SC)

Descriptors: Business Correspondence, Foreign Countries, Higher Education, Salesmanship, Social Structure, Writing Research, Written Language

Publication Type: Journal Articles; Reports - Evaluative

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: China

Grant or Contract Numbers: N/A

Author Affiliations: N/A