Prior Experience, Perceived Usefulness and the Web: Factors Influencing Agricultural Audiences' Adoption of Internet Communication Tools.

Irani, Tracy

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ609251

Record Type: CIJE

Publication Date: 2000

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1051-0834

EISSN: N/A

Available Date: N/A

Prior Experience, Perceived Usefulness and the Web: Factors Influencing Agricultural Audiences' Adoption of Internet Communication Tools.

Irani, Tracy

Journal of Applied Communications, v84 n2 p49-63 2000

Results of a study of 120 college students indicated that those who had relevant prior experience with Internet communication technologies had the most favorable perceptions of the usefulness of these technologies and were most apt to use them. Experience and perceived usefulness were the strongest predictors of intent to use them. (Contains 23 references.) (JOW)

Descriptors: Adoption (Ideas), Agricultural Education, Higher Education, Intention, Internet, Prior Learning, Telecommunications

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A