A Comprehensive Pedagogy for Dialectic Team-based Marketing Management Case Analysis.

Harrison-Walker, L. Jean

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Peer reviewed

ERIC Number: EJ606069

Record Type: CIJE

Publication Date: 2000

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0883-2323

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A Comprehensive Pedagogy for Dialectic Team-based Marketing Management Case Analysis.

Harrison-Walker, L. Jean

Journal of Education for Business, v75 n4 p241-45 Mar-Apr 2000

Describes a method for using case studies in which student groups alternately present and discuss cases. Discusses balance in team selection, the benefits of exposure to varied perspectives, and the adaptability of the technique as well as the potential for both group and individual assessment. (SK)

Descriptors: Business Administration Education, Case Method (Teaching Technique), Group Discussion, Higher Education, Marketing, Teamwork

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A