Ecouter/visionner des messages publicitaires: demarche et propositions pedagogiques (To Listen/Look at Advertising Messages: Process and Pedagogical Propositions).

Lentz, Francois; Campbell, Robert; Carstens, Annik; Peloquin, Henri; Roy, Helene

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Peer reviewed

ERIC Number: EJ603485

Record Type: CIJE

Publication Date: 2000

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0008-4506

EISSN: N/A

Available Date: N/A

Ecouter/visionner des messages publicitaires: demarche et propositions pedagogiques (To Listen/Look at Advertising Messages: Process and Pedagogical Propositions).

Lentz, Francois; Campbell, Robert; Carstens, Annik; Peloquin, Henri; Roy, Helene

Canadian Modern Language Review, v56 n3 p521-34 Mar 2000

Illustrates the pedagogical potential of advertising messages in the French immersion classroom. Students learn to develop a critical analysis of the advertising messages they see and hear. (Author/VWL)

Descriptors: Advertising, Critical Thinking, Foreign Countries, French, Immersion Programs, Second Language Instruction, Second Language Learning, Teaching Methods

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: French

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A