Marketing Library Instruction Services: Changes and Trends.

Nims, Julia K.

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Peer reviewed

ERIC Number: EJ599733

Record Type: Journal

Publication Date: 1999

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0090-7324

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Marketing Library Instruction Services: Changes and Trends.

Nims, Julia K.

RSR: Reference Services Review, v27 n3 p249-53 1999

Examines the role of marketing, promotional activities, and public relations in library instructional services and discusses some reactions to using these techniques to improve instruction programs. Considers information technology, the explosion of available information, and changes in users, and emphasizes the need to respond to user needs. (Author/LRW)

Descriptors: Academic Libraries, Educational Change, Higher Education, Information Technology, Library Instruction, Marketing, Orientation, Program Improvement, Public Relations, User Needs (Information)

Publication Type: Historical Materials; Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A