Multimedia in the Accounting Classroom: The Impacts of Faculty Rank and Teaching/Research Missions on Its Utilization.

Landry, Raymond, Jr.; Case, Thomas; Francisco, William

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ERIC Number: EJ591623

Record Type: CIJE

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1075-8909

EISSN: N/A

Available Date: N/A

Multimedia in the Accounting Classroom: The Impacts of Faculty Rank and Teaching/Research Missions on Its Utilization.

Landry, Raymond, Jr.; Case, Thomas; Francisco, William

Journal of Education for MIS, v5 n1 p41-53 1998

Addresses the impacts of faculty rank and university mission (teaching vs. research) on self-reported use and intention-to-use multimedia instructional approaches in the classroom via responses to a survey of accounting educators. Findings suggest that university mission has a stronger influence than academic rank on faculty perceptions and utilization of multimedia. (Author/LRW)

Descriptors: Academic Rank (Professional), Access to Computers, Accounting, College Faculty, Computer Assisted Instruction, Higher Education, Institutional Mission, Multimedia Instruction, Tables (Data), Teacher Attitudes, Teacher Surveys

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A

Note: Journal availability: Office of Publications & Faculty Research Services, College of Business Administration, Georgia Southern University, Statesboro, GA 30460.