Targeting Rural Students with Distance Learning Courses: A Comparative Study of Determinant Attributes and Satisfaction Levels.

Phillips, Melodie R.; Peters, Mary Jane

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Peer reviewed

ERIC Number: EJ589066

Record Type: CIJE

Publication Date: 1999

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0883-2323

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Targeting Rural Students with Distance Learning Courses: A Comparative Study of Determinant Attributes and Satisfaction Levels.

Phillips, Melodie R.; Peters, Mary Jane

Journal of Education for Business, v74 n6 p351-56 Jul-Aug 1999

A marketing course attended by 65 on-campus students and 30 accessing it via interactive video resulted in no differences in student satisfaction. Onsite students had more problems with instructor accessibility than did offsite students, possibly because instructors overcompensated to avoid isolation of the distant learners. (SK)

Descriptors: Business Administration Education, Distance Education, Higher Education, Interactive Video, Marketing, Nontraditional Education, Participant Satisfaction, Rural Areas, Student Attitudes, Teacher Student Relationship

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A