How Physicians "Learn" from Pharmaceutical Representatives: An Exploration.

Slotnick, H. B.; Kristjanson, Arlinda F.

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Peer reviewed

ERIC Number: EJ585195

Record Type: Journal

Publication Date: 1999

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0894-1912

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How Physicians "Learn" from Pharmaceutical Representatives: An Exploration.

Slotnick, H. B.; Kristjanson, Arlinda F.

Journal of Continuing Education in the Health Professions, v19 n2 p84-96 Spr 1999

Interviews with 118 rural and urban physicians revealed their belief that pharmaceutical information provided in response to their questions was more credible than that offered spontaneously by sales representatives. Information must satisfy an existing need and must be verified as a possible solution to practice problems. (SK)

Descriptors: Adult Learning, Credibility, Informal Education, Information Needs, Information Seeking, Physicians, Sales Workers

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A