Marketing Continuing Vocational Education to Small and Medium Sized Enterprises: Key Issues for Higher Education Institutions.

Bagwell, Sue

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Peer reviewed

ERIC Number: EJ575902

Record Type: Journal

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1355-8005

EISSN: N/A

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Marketing Continuing Vocational Education to Small and Medium Sized Enterprises: Key Issues for Higher Education Institutions.

Bagwell, Sue

Innovations in Education and Training International, v35 n3 p216-23 Sep 1998

Discusses issues which higher education institutions need to consider when marketing continuing vocational education to small and medium-sized enterprises. Experiences at the University of North London and results from a survey of other institutions and focus group discussions with managers and employees are reviewed. (Author/LRW)

Descriptors: Administrators, Continuing Education, Employees, Financial Support, Focus Groups, Foreign Countries, Higher Education, Marketing, School Surveys, Small Businesses, Vocational Education

Publication Type: Journal Articles; Reports - Descriptive; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: United Kingdom (London)

Grant or Contract Numbers: N/A

Author Affiliations: N/A