TeknoSport: Communicating to Prevent Change.

Rogers, Priscilla S.

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Peer reviewed

ERIC Number: EJ570012

Record Type: Journal

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1080-5699

EISSN: N/A

Available Date: N/A

TeknoSport: Communicating to Prevent Change.

Rogers, Priscilla S.

Business Communication Quarterly, v61 n1 p139-45 Mar 1998

Presents a case study for use in business communication classes to help students understand and learn both the context and the strategies for communication with business and management. Deals with situation in a sports training equipment firm in which a new president and the board decided to cut a successful and popular sales training program. Includes five assignments. (SR)

Descriptors: Business Communication, Case Method (Teaching Technique), Class Activities, Employer Employee Relationship, Higher Education, Staff Development, Writing Assignments

Publication Type: Guides - Classroom - Teacher; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A