Davis-Martin Public Relations: Negotiating Organizational Responsibility.

Shwom, Barbara; Messick, Judith; Hirsch, Penny

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Peer reviewed

ERIC Number: EJ570005

Record Type: Journal

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1080-5699

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Davis-Martin Public Relations: Negotiating Organizational Responsibility.

Shwom, Barbara; Messick, Judith; Hirsch, Penny

Business Communication Quarterly, v61 n1 p45-48 Mar 1998

Presents a case study for use in business communication classes to help students understand and learn both the context and the strategies for communication with business management. Deals with a case requiring difficult negotiation and compromise in a situation where personal beliefs conflict with organizational goals. Includes four assignments. (SR)

Descriptors: Business Communication, Case Method (Teaching Technique), Class Activities, Ethics, Higher Education, Public Relations, Writing Assignments

Publication Type: Guides - Classroom - Teacher; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A