Peer reviewedERIC Number: EJ569995
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1077-6958
EISSN: N/A
Available Date: N/A
Students' Computer Skills and Advertising Course Performance.
Ha, Louisa; Beard, Fred; Kelsey, Roy
Journalism and Mass Communication Educator, v53 n1 p33-43 Spr 1998
Examines the role computer knowledge may play in the accomplishment of short-term advertising course educational outcomes, as well as the long-term goal of improving advertising education. Finds that prior computer knowledge makes little contribution to a student's performance in any advertising course. (SR)
Descriptors: Academic Achievement, Advertising, Computer Literacy, Higher Education, Journalism Education
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
