Audience Recall of Issues and Image in Congressional Debates.

Hullett, Craig R.; Louden, Allan D.

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Peer reviewed

ERIC Number: EJ569909

Record Type: Journal

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1051-1431

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Audience Recall of Issues and Image in Congressional Debates.

Hullett, Craig R.; Louden, Allan D.

Argumentation and Advocacy, v34 n4 p189-202 Spr 1998

Examines the influence of party affiliation on voter learning and perceptions of candidates' images and issue stances; the manner in which image-based cognitions interact with learning; and the way image and issue perceptions are interrelated in voters' minds. Indicates that image and issue perceptions interact and are often integrated via judgments of candidate performance. (PA)

Descriptors: Cognitive Processes, Debate, Persuasive Discourse, Political Attitudes, Political Candidates, Political Parties, Surveys

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A