Effects of Headings and Headlines in a Corporate Annual Report on Text Recall and Attitudes about the Organization.

Seidman, Steven A.

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Peer reviewed

ERIC Number: EJ568986

Record Type: Journal

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0892-1815

EISSN: N/A

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Effects of Headings and Headlines in a Corporate Annual Report on Text Recall and Attitudes about the Organization.

Seidman, Steven A.

International Journal of Instructional Media, v22 n4 p277-82 1995

A study of 57 undergraduate/graduate students to determine the effects of headings and headlines in corporate annual reports on recall of textual information and attitudes of readers about the company. Study found no statistical differences in cognitive performance or attitudes. Results suggest a relationship might exist between headings and headlines and improved learning. Recommends further research. (Author/PEN)

Descriptors: Academic Achievement, Annual Reports, Communication Research, Graduate Students, Headlines, Higher Education, Instructional Effectiveness, Learning, Memory, Recall (Psychology), Student Attitudes, Undergraduate Students

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A