Marketing Opportunities in the Digital World.

Kiani, G. Reza

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Peer reviewed

ERIC Number: EJ566628

Record Type: Journal

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1066-2243

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Marketing Opportunities in the Digital World.

Kiani, G. Reza

Internet Research, v8 n2 p185-94 1998

Addresses the opportunities offered by the Web to marketers. Considers the Web as a two-way communication model in which four different communication states can take place. Suggests the necessity of new concepts and models for marketers to manage their Web sites, and presents opportunities supporting the marketers' objectives in the new environment. (Author/AEF)

Descriptors: Business, Computer Mediated Communication, Computer Networks, Corporations, Information Networks, Institutional Advancement, Marketing, Models, Vendors, World Wide Web

Publication Type: Journal Articles; Reports - Evaluative

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A