Peer reviewedERIC Number: EJ565976
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1077-727X
EISSN: N/A
Available Date: N/A
A Method to Identify Occupational Stereotypes.
Workman, Jane E.; Freeburg, Elizabeth W.
Family and Consumer Sciences Research Journal, v25 n4 p390-411 Jun 1997
Occupational stereotypes of automobile salespersons were identified through a review of media articles and cartoons and concept mapping by college students. Clothing and appearance cues and personal attributes were statistically analyzed. Content-, construct-, and criterion-related evidence supported the validity of the content of the stereotype and the method used to identify it. (SK)
Descriptors: Concept Mapping, Content Validity, Mass Media, Occupations, Public Opinion, Stereotypes
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
