Using Living Cases to Teach the Strategic Planning Process.

Richardson, Woodrow D.; Ginter, Peter M.

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Peer reviewed

ERIC Number: EJ565930

Record Type: Journal

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0883-2323

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Using Living Cases to Teach the Strategic Planning Process.

Richardson, Woodrow D.; Ginter, Peter M.

Journal of Education for Business, v73 n5 p269-73 May-Jun 1998

Multiple task forces of business graduate students developed strategic plans for local organizations and analyzed them as "living cases." Such field-based projects are relevant and realistic. (SK)

Descriptors: Business Education, Case Method (Teaching Technique), Higher Education, Strategic Planning, Student Projects

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A