Divide and Conquer: Get More From Your Annual Fund by Targeting Your Appeals to Special Groups.

Pollack, Rachel H.

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ERIC Number: EJ565308

Record Type: Journal

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Available Date: N/A

Divide and Conquer: Get More From Your Annual Fund by Targeting Your Appeals to Special Groups.

Pollack, Rachel H.

Currents, v24 n5 p12-17 May 1998

Ideas are offered for targeting groups in college and university fund raising, including reunion class giving, using volunteers, soliciting parent giving, asking faculty and staff to give, and helping students establish an early giving habit. Specific solicitation strategies are provided for each group. (MSE)

Descriptors: Alumni, College Administration, College Faculty, College Students, Donors, Fund Raising, Higher Education, Leadership, Organizational Communication, Parent Participation, Program Administration, Program Design, School Personnel, Volunteers

Publication Type: Guides - Non-Classroom; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A